Building backlinks is a critical part of SEO if you want to get your sites ranked well. But this does not mean that one should go about building links at any cost. Link building if done the wrong way can turn out to be expensive, both in terms of money and time.
The smartest approach to your link building is the ethical and proper one (A.K.A White hat). It's not worth the risk losing all your work just because your site was banned for using shortcuts in linking.
In recent years the link building process has been going through changes. Link building has not gotten easier but rather harder.
It's just that Google has gotten tougher on marketers who try to cheat their system. There are still plenty of black hat marketers who use unethical means such as comment spamming on blogs, link farms, etc. But there are many accepted ways to build your backlinks, where the whole process takes time, which is why marketers end up making some costly mistakes that have a negative affect on their websites.
Backlinks From Bad Sites
The first link blunder is having a backlink from bad real estate. Or, backlinks from sites with a less than stellar reputation. If you commit this no-no, the search engines will penalize your site score which will not be good.
Linking with these sites associates you with them, and you'll be telling Google's software that think it’s a good site. But they won't agree with you, and they'll penalize you for it. And that is exactly why you need to do a quick background check for each site you plan to get links from.
In the event your site is giving a backlink: If you're offered payment to ‘give' a backlink to a site known to have a bad reputation, you should decline it because it will only hurt your site. You can prevent issues down the road by staying clear of these websites.
Websites That Turn To The Dark Side
Another mistake webmasters make but don't realize is linking to good websites that turn out to be bad later on. This situation can easily happen if a site puts objectionable content on their site later. It's always a good idea to check the link destination just to make sure all is ok.
Backlinks are extremely important for the SEO health of your site, which is why you need to pay extra attention to the links you acquire. Marketers are busy, but it’s always a great idea to keep an eye on what's going on.
You really can improve your linking campaigns by using the suggestions you just read about. These are simple blunders that can be taken care of if you're careful from the start.