Most internet marketers spend all of their advertising dollars investing in a variety of web-based marketing techniques. You may, for example, have a considerable budget for search engine advertising, SEO services, banner ads or paying writers for articles.
Remember, clients are everywhere! By restricting your message to people who are frequently online, you could be losing out on many sales! Perhaps you can see that this is something worth trying, so how do you get started? You can begin by trying these proven offline marketing techniques.
Turn your car into a advertising machine. You don't have to paint your car all over like those Yahoo and Red Bull-mobiles you see driving around.
Making a full conversion of your car to advertise your business can get you a lot of exposure but you need to think about if that something you really want to do. If you are uncomfortable with larger displays on the sides of your car, what about putting a bumper sticker or two on your car?
It's easy, have a sticker created with something of interest and include your URL. Window stickers work the same way. Also, a bumper sticker can become popular and people will voluntarily place one on their car that also includes your site's URL.
Other Offline Marketing Methods
You can also place regular display advertisements in newspapers, another powerful offline marketing method. Go through your local newspaper and ask yourself where a small ad might be effective.
If you start off with a modest sized ad that is only an inch or two, the cost won't be very high. Make sure your ad is placed in the best section of the paper for what you are offering; in this way you can be found by droves of people who would never have seen an online ad.
You might even try offering a coupon code to newspaper readers so that you can track how well your ad performs. You want your ads to be noticed, so you should have attractive and catchy graphics in your ads!
Start strategically making use of pens. You want a slogan or a short ad that will entice the reader to visit your website and yes this can accomplished with a pen. Once you have them you will most likely exhaust your supply faster than expected.
It doesn't matter where or who you leave pens with because they are one of few items that usually bounces around from person to person. If it is not against your workplace rules then pass some out to your coworkers and leave a few in the cafeteria.
Also, you can walk around passing them out; this works very well at places like libraries. Everybody likes getting free pens! The world is not limited to the internet. You need to at least realize that the offline market is a giant compared to the internet. With the help of offline marketing you can take your business up a few notches.