What exactly is online marketing? Is it trying to sell your product / service to any person you come across on the web? Do you have to market to everyone in the world? All successful marketing efforts are based around efficiently advertising your product to a targeted audience that will want to hear about it.
It’s about solving problems and giving solutions to a target market that will happily pay if it’s worth it. This is niche marketing.
The number one secret to successful marketing. You need to target your audience in a specific manner, you shouldn’t try to sell your product to every single person.
When your marketing gets focused, it gets the clarity it needs to succeed. You will then know what makes your product the best, as opposed to the competition. Another way to think of niche marketing is to imagine it is ‘nice marketing’, because you are going to gain an advantage over your competition without being complicated.
By the time you finish reading this article, you’ll know what common niche marketing mistakes to avoid.
One of the mistakes that is made by several niche marketers is failing to find the perfect product for the audience they are targeting. This is the most important part to niche marketing, yet they can’t understand why they aren’t generating any sales!
You are going to have to make an effort, and most of the effort should be clarifying the reason your audience needs to invest in your product.
Many unsuccessful marketers waste time and space by creating sales copy that is filled with unnecessary jargon and will not be appealing to the targets. Since I’m wanting to know what you have to offer, I am not interested in how great you think you are and the achievements you have made with your product, I just want to know more about the product itself.
Successful niche marketing is how well you know your target and how much you’re going to expand. Before you do anything, rule number one in niche marketing is choose your market first, then design your product or service to suite.
The plan of action should be to create a reason for your targeted audience to buy your product, and what is in it for them, which will make them want it.
There is no question that niche marketing is potentially lucrative, but selling your product or service at an incorrect rate or price can be a fatal error for your business. Many online marketers put in the effort, spend time and invest money into creating or finding a good product / service they can sell online.
In addition, they will spend a good deal of money on marketing. But end up failing just because they didn’t choose the right price for their product.
They either price the product on the high end or on the low end. It should be obvious that if you jack up the price of a product, people aren’t going to waste their money on buying it. Likewise, should your product be priced too low, while you will generate sales you will not be making much money.
You have to strike a good compromise in price between value for the customer and profits for your business.
Generally, the best way to figure out the best pricing scenario is to test it. Should you so desire, you could enhance the value of your offering while at the same time making it worth it. Mistakes are, in and of themselves, not a bad thing, but it is important that you learn from them and not make the same ones again.
Since the mistakes that were discussed are common ones, you can know to avoid them all together when using niche marketing. Realistically, it only requires a small amount of time and research to avoid them and make your business successful.