You have labored greatly to develop your website and get it all up and running; yet the significant query remains, in what way do you follow your visitors and the other tiny minutia surrounding your site?
Your website might possess the most impressive design, causing all your friends to trumpet its glories, and yet in business terms does it truly rope in the clients and put your company before the proper audience? Enter Google Analytics, a supremely potent and free tool for tracking information which can push your enterprise up to the next plane.
Analytics will give you crucial data such as who viewed your website, their geographical location, etc. Apart from this you'd be able to view the growing trends and find out what type of audience is hitting your site, and what the duration of their stay is.
Analytics will send you a report on each individual page of your website so you can evaluate which pages are drawing the customers and which pages need more work. Here we will consider several powerful advantages of utilizing Analytics as a tool for your business.
Google Analytics will show you how visitors found your site. You already know what basic keywords your site has, with Analytics you will learn all the keywords your visitors use to locate your site in a search engine. At first the amount of keywords that lead to your site could be low. As time progresses thanks to organic search listings it will grow. This is a result of comprehensive optimization.
You'd be able to pinpoint the pages/links your visitors click the most, giving you vital information about their interests. With Google Analytics this information is easy to find. This will let you measure where your campaign is sending the traffic to, which will give you a clearer picture. No matter how easy it is to use, if Google Analytics couldn't be relied upon for its data it would be worthless. It is quite complex in its inner workings, this gives you serious results.
One of the other benefits of using Analytics is that you'd be able to completely analyze and fix your ‘sales funnel'. With Analytics this process is incredibly easy, nowhere else will you find it as easy to monitor and optimize your sales funnel. Enabling you to cautiously concentrate on every process of the sales funnel and maximize it appropriately to increase your conversion rate, all that you have to do is set up the goal properly. This turns out to be a really easy, and yet efficient, advantage of employing Analytics.
Most sites don't know at which stage the site visitor stopped. But, once you see where the visitor stopped, you can more easily fix any mistakes that are stopping sales.
In conclusion, Google Analytics proves to be a wonderful tool to not only keep track of your traffic but also have the crucial data about your visitors. This will immensely help you when building large campaigns, and track the smallest elements of your website to get higher conversions, more sales and a better business. If you are yet to use Google Analytics, it is time you started!