Since you are already an Internet marketer, you most likely spend most of your time with your business online. Have you thought about how much money you could make by marketing your business offline? One of the best ways to market your business offline is through direct mail.
Direct mail is a fairly self-explanatory term: you send mail to all of the potential customers that you want to do business with.
If it sounds like a lot of work that is because it often does involve a lot of effort. You will find in most circumstances that the results you achieve more than make up for the work.You can make a lot of sales by sending people mail about what you have to offer. In order to help you along this path, here are some tips.
One way you can send people to your business either online or offline is by providing great deals or offering coupons for your products and services. You can use these promotional coupons and codes to track how well your marketing campaign is going.
When you send out your direct mail pieces, make sure that each piece offers the recipient a special deal if they enter a certain code (contained in the mail piece of course) into your website. All you would really have to do is send out some postcards with a 10% off discount, or anything along that line, and you can bring in tons of sales.
Always put your most important information at the beginning of your direct mail letter. The recipient is then sure to see what you want them to read, even if the letter is really long. The majority of the people won’t read the entire mailing, but may still hire you.
As long as you can hook them with the first few sentences, your sale is almost guaranteed.
One thing you should do when starting out your campaign is to use real stamps to send the mail to a very small audience. It will be tempting to let the automatic postage machines at the post office do the work for you, but putting real stamps on the envelopes yourself lends a personal touch to your direct mail that other marketers won’t have.
It’s that kind of detail that can win a prospect over and make them a customer. Individuals will more likely show an interest in direct mail that is personalized.
Don’t let direct mail frighten you. If you’re used to conducting most of your business online, direct mail might intimidate you a bit. However, if you want to reach the largest target audience possible with your marketing efforts, your will need to be willing to go after the targets that do not operate online.
When you send out direct mail, you are allowing people to get to know you and your business a bit more.
Since there are still many people who aren’t tech savvy, direct mail will go over very well with them. It’s hard to believe that there are some people who don’t spend hours on the internet!
Direct mail could be one of your more surprising marketing campaigns by bringing you sales you never imagined!