What exactly is online marketing? Is it trying to sell your product / service to any person you come across on the web? Do you have to market to everyone in the world? All successful marketing efforts are based around efficiently advertising your product to a targeted audience that will want to hear about it.

It’s about solving problems and giving solutions to a target market that will happily pay if it’s worth it. This is niche marketing.

The number one secret to successful marketing. You need to target your audience in a specific manner, you shouldn’t try to sell your product to every single person.

When your marketing gets focused, it gets the clarity it needs to succeed. You will then know what makes your product the best, as opposed to the competition. Another way to think of niche marketing is to imagine it is ‘nice marketing’, because you are going to gain an advantage over your competition without being complicated.

By the time you finish reading this article, you’ll know what common niche marketing mistakes to avoid. Read the rest of this entry

Many marketers limit themselves to the tried and true traditional forms of marketing in order to get the word out about a new product or service online. Old marketing veterans claim that you must approach the masses in order to collect as many sales as you can. The principle is that you seek out an enormous group of buyers who have interest in a single market, and then sell your products to them. By way of example, for a fast food chain, the target audience comprises all sorts of people from all stages of life.

This means they have to spend a lot of money on advertising and promotion to reach this market, and at the same time, if they target their adverts only to people who are interested in “hamburgers”, they risk alienating the other potential customers. Whereas with niche marketing, the advantage you have is that you’re making your efforts to target and sell to only a small group of people who are easier to reach, cheaper to advertise and make sales to. Read the rest of this entry